Thursday, April 26, 2012

Press Release: Mobile data privacy breaches mean churn: 83% of consumers would change operator if their privacy was compromised

Mobile data privacy breaches mean churn: 83% of consumers would change operator if their privacy was compromised

75% of consumers would pay more for privacy-protected apps: clear opportunity for operators to make margin and retain customers

London, 26 April, 2012 – AdaptiveMobile, the world leader in mobile security, today reveals that 83% of consumers would change their operator if their privacy was compromised. According to AdaptiveMobile's third Global Security Insights in Mobile report, polling 1024 consumers, eight out of ten consumers feel extremely strongly about security, representing both an opportunity and a threat for operators today. However, the public is also willing to invest in good security, with 75% willing to pay more to gain privacy-protected apps.

"Many operators do provide guidelines about security, but it is clear that consumers can still feel uncertain," said Ciaran Bradley, VP of Handset Security. "This research highlights opportunities for operators to both increase revenue and lower churn, achieving the twin – and often irreconcilable – goals for MNOs and MVNOs."

According to the survey, 59% of consumers currently feel 'out of control' of their phone security, indicating that there is still significant caution around matters such as downloading free applications. In fact, 1 in 6 consumers admit to simply refusing to download an app if they believe that their privacy would be compromised.  

"Consumers today are smart but need reassurance from their operators," concluded Bradley. "If users browsing apps from the App Store, or Android Marketplace do not feel that their security is in safe hands, they will either refuse to download applications, or vote with their feet and find another operator. However, users who feel safe in their choice of operator will not only stay with that provider, but may also pay extra for security services, which is a highly desirable outcome for all concerned."


About AdaptiveMobile:
AdaptiveMobile is the world leader in mobile security, enabling trusted networks for the world's largest operator groups and protecting one in six subscribers globally. AdaptiveMobile provides Operators with the most comprehensive network-based security solutions enabling them to protect their consumer and enterprise customers against the growing threat of mobile abuse.  

Press Release: Phones4U will be the first European Retailer to Stock the Nokia Lumia 900

In BOTH black and 'exclusive to Phones 4u' white

THURSDAY 25TH APRIL 2012: Phones 4u is proud to announce that, further to confirming its white exclusivity across the entire Nokia Lumia family of smartphones (including the Lumia 900), it will be the FIRST European retailer to range the eagerly anticipated Nokia Lumia 900.
Further to the US Nokia Lumia 900 launch event, the product has already proven to be an overwhelming success and with the continuing high demand for Nokia's latest Lumia smartphones, the Lumia 900 will now launch in the UK at Phones 4u on 14th May.
Due to overwhelming demand for the Lumia 900 in the US having a small knock-on effect on product availability in the UK, those who were the first to preorder their Lumia 900* from Phones 4u will receive a set of Nokia Purity by Monster in-ear headphones in addition to their free Nokia Play 360 wireless speaker when the Lumia 900 now launches on the 14th May.
Nokia's third Lumia smartphone builds on the range's sleek, attention grabbing design and rich social and Internet experience.  The Nokia Lumia 900 features a 4.3-inch AMOLED ClearBlack Display for rich, bright images and Nokia's highest capacity battery yet, making it the perfect smartphone for enjoying media and entertainment on the move all day long. The primary camera on the Nokia Lumia 900 has exclusive Carl Zeiss optics, a large aperture for improved performance in low light conditions and wide angle focal length for capturing full 16:9 images.  It is also the first Lumia phone to feature a front-facing 1 MP HD camera, with large aperture and wide-angle lens for sharp, bright images and video calling.
The Nokia Lumia 900 will now be available at Phones 4u both in store and online from 14th May. 

Wednesday, April 18, 2012

Press Release: The next generation of JCB Toughphones now available


April 2012 - JCB and Data Select’s next generation of JCB Toughphones ready for distribution

Building on the incredible success of JCB Toughphone range, Peter Jones’s Data Select and JCB have once again teamed up to develop three new tough mobiles, now ready for purchase and distribution from

The three new models, including the world’s toughest smartphone, all step up the durability and functionality of the existing models and are set to be extremely popular with tradesmen, contractors and those in physically demanding professions - combining unrivalled durability and technological expertise.

Already popular with the core tradesman audience, customers who have pre-ordered their handsets can expect delivery by the end of the week.

JCB Pro-Smart - £334.99
Key features and specifications of the JCB Toughphone Pro Smart:
  • Waterproof
  • Dust proof
  • Tested to IP67
  • Android 2.3 (Gingerbread)
  • 5MP camera plus front facing camera
  • Micro SD expandable to 32GB
  • 800MHz processor
·         Carry strap with Carabina and Compass
·         JCB Application preloaded
  • 2 year warranty

Sitemaster 2 - £124.99
Key features and specifications of the JCB Toughphone Sitemaster 2:
  • Waterproof
  • Dust proof
  • Tested to IP67
  • One ton pressure tested
  • 2m drop tested
  • 2MP Camera
  • Bluetooth
  • FM Radio
  • Torch
  • 2 year warranty

Sitemaster 3G - £154.99
Key features and specifications of the JCB Toughphone Sitemaster 3G:
  • Water resistant
  • Dust resistant
  • Certified IP54
  • One ton pressure tested
  • 2m drop tested
  • 5MP Camera
  • Bluetooth 2.1
  • FM Radio
  • Torch
·         2GB memory card
·         Carry strap with Carabina and Compass
  • 2 year warranty

Jason Kemp, Marketing Director at Data Select, said: “These three handsets mark the future of tough technology and and are a welcome extension of an already impressive range of phones. Distributors and individual customers are now welcome to order any of the new handsets, which will be delivered by the end of this week.”

All existing JCB toughphones, including the iconic Sitemaster and are also available for distribution and purchase via 

Friday, April 13, 2012

Rumour: Huawei to buy Motorola?

Hopefully, this really is just a rumour.

When Google bought the handset business of Motorola last year it raised a few eyebrows. Why on earth did Google want to move into the hardware business, especially with a struggling firm like Motorola? Was it just possible that Google was really interested in Motorola's massive patent library rather than the handsets?

Well, there are some rumours doing the rounds that Google was doing exactly that - and that after stripping Motorola of its patents, the hardware business is back for sale. And one of the interested parties is reported to be Huawei of China.

Read more here.

Wednesday, April 11, 2012

Press Release: Nokia lowers Devices & Services first quarter 2012 outlook and provides second quarter 2012 outlook

Difficult financial performance reflects company in transition
Positive early momentum in Lumia smartphone strategy
Nokia Corporation
Stock exchange release
April 11, 2012 at 15.00 (CET+1)
Espoo, Finland - Nokia today provided preliminary information on certain aspects of its first quarter 2012 financial performance, including a lowered first quarter 2012 outlook for Devices & Services. During the first quarter 2012, multiple factors negatively affected Nokia's Devices & Services business to a greater extent than previously expected. These factors included:
- Competitive industry dynamics, which negatively affected net sales in the Mobile Phones and Smart Devices business units, particularly in India, the Middle East and Africa and China; and
- Gross margin declines, particularly in the Smart Devices business unit.
The impact of these factors on the non-IFRS Devices & Services operating margin in the first quarter 2012 was partially offset by a significant benefit from lower warranty costs.
Updated outlook for Devices & Services for the first quarter 2012:Nokia currently estimates that its non-IFRS Devices & Services operating margin in the first quarter 2012 was approximately negative 3 percent, compared to the previously expected range of "around breakeven, ranging either above or below by approximately 2 percentage points" primarily due to the factors noted above.
Outlook for Devices & Services for the second quarter 2012:Nokia expects its non-IFRS Devices & Services operating margin in the second quarter 2012 to be similar to or below the first quarter 2012 level. This outlook reflects that the first quarter 2012 benefit related to lower warranty costs is expected to be non-recurring, as well as expectations regarding a number of factors including:
- competitive industry dynamics continuing to negatively affect the Smart Devices and Mobile Phones business units;
- timing, ramp-up, and consumer demand related to new products; and
- the macroeconomic environment.
"Our disappointing Devices & Services first quarter 2012 financial results and outlook for the second quarter 2012 illustrates that our Devices & Services business continues to be in the midst of transition," said Stephen Elop, President and CEO of Nokia. "Within our Smart Devices business unit, we have established early momentum with Lumia, and we are increasing our investments in Lumia to achieve market success. Our operator and distributor partners are providing solid support for Windows Phone as a third ecosystem, as evidenced most recently by the launch of the Lumia 900 by AT&T in the United States."
Additional commentary on the first quarter 2012 for Devices & Services and Nokia:Nokia currently estimates that Devices & Services net sales in the first quarter 2012 were EUR 4.2 billion, comprised of Mobile Phones net sales of EUR 2.3 billion (71 million units), Smart Devices net sales of EUR 1.7 billion (12 million units), and Devices & Services Other net sales of EUR 0.2 billion. Based on the preliminary view, Nokia ended the first quarter 2012 around the high end of our normal 4 to 6 week channel inventory range, but on an absolute unit basis, channel inventories declined sequentially.
Nokia currently estimates that Devices & Services gross margin (including Devices & Services Other) for the first quarter 2012 was approximately 25%, with Mobile Phones gross margin of approximately 26% and Smart Devices gross margin of approximately 16%.
In the first quarter 2012, Nokia sold more than 2 million Lumia devices at an average selling price of approximately EUR 220 (reported within the Smart Devices business unit). Furthermore, Nokia has seen sequential growth in Lumia device activations every month since starting sales of Lumia devices in November 2011. Lumia has gained market share with both distribution partners and consumers. The Windows Phone ecosystem is also attracting developers and has expanded rapidly with more than 80,000 applications available.
Nokia currently estimates that at the end of the first quarter 2012, the company's gross cash and other liquid assets were approximately EUR 9.8 billion, and Nokia's net cash and other liquid assets were approximately EUR 4.9 billion. The sequential decline in net cash and other liquid assets was driven by Devices & Services, which experienced unfavorable and mostly non-recurring net working capital changes as well as operating losses. Nokia Siemens Networks contributed positively to Nokia's cash flow in the first quarter 2012 due to net working capital improvements. This was despite Nokia Siemens Networks having a preliminarily estimated non-IFRS operating margin of approximately negative 5 percent in the first quarter 2012, in line with the previously provided outlook.
Actions to Address Competitive Industry Dynamics Affecting Devices & ServicesNokia is quickly taking action. Nokia will continue to increase its focus on accelerating Lumia sales, as well as on lowering the company's cost structure, improving cash flow and maintaining a strong financial position.
- In the Smart Devices business unit, Nokia is increasing investments in Lumia to bring more products to more consumers in more markets.
- In the Mobile Phones business unit, Nokia is taking tactical pricing actions in the near term and plans to bring new products to market in the second quarter 2012.
- Nokia will accelerate planned cost reductions and will pursue additional significant structural actions if and when necessary.
"We are continuing to increase the clock speed of the company," said Stephen Elop, President and CEO of Nokia. "The change is tangible, and we are proud of the way Nokia employees are quickly responding to the needs of consumers and partners."
Nokia will provide full first quarter results and more details when it reports its first quarter 2012 results on April 19, 2012.
Nokia will be hosting a conference call today at 13:30 UK time (8:30 EST). The dial-in number for media (listen only - the question and answer session will be limited to financial analysts and investors only) is +1 706 634 5012. Conference ID: 67681834.
The dial-in number for financial analysts and investors is US: +1 888 636 1561. Conference ID: 67681834. UK: +44 1452 560 299. Conference ID: 67997871.
A replay of the call will be available soon after the call completion. The replay number is US: +1 800 585 8367.  Conference ID: 67681834. UK: +44 1452 55 0000. Conference ID: 67997871.
About NokiaNokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit
Forward-looking statementsIt should be noted that certain statements herein that are not historical facts are forward-looking statements, including, without limitation, those regarding: A) the expected plans and benefits of our partnership with Microsoft to bring together complementary assets and expertise to form a global mobile ecosystem for smartphones; B) the timing and expected benefits of our new strategies, including expected operational and financial benefits and targets as well as changes in leadership and operational structure; C) the timing of the deliveries of our products and services; D) our ability to innovate, develop, execute and commercialize new technologies, products and services; E) expectations regarding market developments and structural changes; F) expectations and targets regarding our industry volumes, market share, prices, net sales and margins of our products and services; G expectations and targets regarding our operational priorities and results of operations; H) expectations and targets regarding collaboration and partnering arrangements; I) the outcome of pending and threatened litigation; J) expectations regarding the successful completion of acquisitions or restructurings on a timely basis and our ability to achieve the financial and operational targets set in connection with any such acquisition or restructuring; and K) statements preceded by "believe," "expect," "anticipate," "foresee," "target," "estimate," "designed," "aim", "plans," "will" or similar expressions. These statements are based on management's best assumptions and beliefs in light of the information currently available to it. Because they involve risks and uncertainties, actual results may differ materially from the results that we currently expect. Factors that could cause these differences include, but are not limited to: 1) our success in the smartphone market, including our ability to introduce and bring to market quantities of attractive, competitively priced Nokia products with Windows Phone that are positively differentiated from our competitors' products, both outside and within the Windows Phone ecosystem; 2) our ability to make Nokia products with Windows Phone a competitive choice for consumers, and together with Microsoft, our success in encouraging and supporting a competitive and profitable global ecosystem for Windows Phone smartphones that achieves sufficient scale, value and attractiveness to all market participants; 3) the difficulties we experience in having a competitive offering of Symbian devices and maintaining the economic viability of the Symbian smartphone platform during the transition to Windows Phone as our primary smartphone platform; 4) our ability to realize a return on our investment in next generation devices, platforms and user experiences; 5) our ability to produce attractive and competitive feature phones, including devices with more smartphone-like features, in a timely and cost efficient manner with differentiated hardware, software, localized services and applications; 6) the intensity of competition in the various markets where we do business and our ability to maintain or improve our market position or respond successfully to changes in the competitive environment; 7) our ability to retain, motivate, develop and recruit appropriately skilled employees; 8) our ability to effectively and smoothly implement the new operational structure for our businesses, achieve targeted efficiencies and reductions in operating expenses; 9) the success of our Location & Commerce strategy, including our ability to maintain current sources of revenue, provide support for our Devices & Services business and create new sources of revenue from our location-based services and commerce assets; 10) our success in collaboration and partnering arrangements with third parties, including Microsoft; 11) our ability to increase our speed of innovation, product development and execution to bring new innovative and competitive mobile products and location-based or other services to the market in a timely manner; 12) our dependence on the development of the mobile and communications industry, including location-based and other services industries, in numerous diverse markets, as well as on general economic conditions globally and regionally; 13) our ability to protect numerous patented standardized or proprietary technologies from third-party infringement or actions to invalidate the intellectual property rights of these technologies; 14) our ability to maintain and leverage our traditional strengths in the mobile product market if we are unable to retain the loyalty of our mobile operator and distributor customers and consumers as a result of the implementation of our strategies or other factors; 15) the success, financial condition and performance of our suppliers, collaboration partners and customers; 16) our ability to manage efficiently our manufacturing and logistics, as well as to ensure the quality, safety, security and timely delivery of our products and services; 17) our ability to source sufficient amounts of fully functional quality components, sub-assemblies, software and services on a timely basis without interruption and on favorable terms; 18) our ability to manage our inventory and timely adapt our supply to meet changing demands for our products; 19) any actual or even alleged defects or other quality, safety and security issues in our product; 20) the impact of a cybersecurity breach or other factors leading to any actual or alleged loss, improper disclosure or leakage of any personal or consumer data collected by us or our partners or subcontractors, made available to us or stored in or through our products; 21) our ability to successfully manage the pricing of our products and costs related to our products and operations; 22) exchange rate fluctuations, including, in particular, fluctuations between the euro, which is our reporting currency, and the US dollar, the Japanese yen and the Chinese yuan, as well as certain other currencies; 23) our ability to protect the technologies, which we or others develop or that we license, from claims that we have infringed third parties' intellectual property rights, as well as our unrestricted use on commercially acceptable terms of certain technologies in our products and services; 24) the impact of economic, political, regulatory or other developments on our sales, manufacturing facilities and assets located in emerging market countries; 25) the impact of changes in government policies, trade policies, laws or regulations where our assets are located and where we do business; 26) the potential complex tax issues and obligations we may incur to pay additional taxes in the various jurisdictions in which we do business; 27) any disruption to information technology systems and networks that our operations rely on; 28) unfavorable outcome of litigations;  29) allegations of possible health risks from electromagnetic fields generated by base stations and mobile products and lawsuits related to them, regardless of merit; 30) Nokia Siemens Networks ability to implement its new strategy and restructuring plan effectively and in a timely manner to improve its overall competitiveness and profitability; 31) Nokia Siemens Networks' success in the telecommunications infrastructure services market and Nokia Siemens Networks' ability to effectively and profitably adapt its business and operations in a timely manner to the increasingly diverse service needs of its customers; 32) Nokia Siemens Networks' ability to maintain or improve its market position or respond successfully to changes in the competitive environment; 33) Nokia Siemens Networks' liquidity and its ability to meet its working capital requirements; 34) Nokia Siemens Networks' ability to timely introduce new competitive products, services, upgrades and technologies; 35) Nokia Siemens Networks' ability to execute successfully its strategy for the acquired Motorola Solutions wireless network infrastructure assets; 36) developments under large, multi-year contracts or in relation to major customers in the networks infrastructure and related services business; 37) the management of our customer financing exposure, particularly in the networks infrastructure and related services business; 38) whether ongoing or any additional governmental investigations into alleged violations of law by some former employees of Siemens may involve and affect the carrier-related assets and employees transferred by Siemens to Nokia Siemens Networks; and 39) any impairment of Nokia Siemens Networks customer relationships resulting from ongoing or any additional governmental investigations involving the Siemens carrier-related operations transferred to Nokia Siemens Networks, as well as the risk factors specified on pages 13-47 of Nokia's annual report Form 20-F for the year ended December 31, 2011 under Item 3D. "Risk Factors." Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Nokia does not undertake any obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent legally required.

Press Release: Krusell increases their local presence in the UK market

Krusell increases their local presence in the UK market.
Krusell International expands by opening its first local sales office in UK. By setting up a local sales office in UK, Krusell will be in the position to grow its business throughout the region. The office will be located in Cambridge and the appointed Country Manager is Mr. Med Jeewoth.
Med Jeewoth, who has a long history in the telecom industry, has previously worked for companies like Nokia, Toshiba and Huawei. Krusell is his first experience in the growing accessory segment, and his task is now to grow the business by a closer relationship to the distributors and by increased presence in retail.
- Over the past three years we have set up local sales offices in both Germany and France says Ulf Sandberg CEO at Krusell. The experience is that by having a local presence we’re able to grow our business substantially since we’re able to work much closer to our partners in distribution as well as in retail. The old saying that “all business is local” is very true.
Images and more press releases are available at:

Press Release: Nokia brings NFC to Nokia Lumia 610 smartphone with operator Orange

Nokia brings NFC to Nokia Lumia 610 smartphone with operator Orange
Monaco – Nokia today announced an NFC version of the recently-launched Nokia Lumia 610, the most affordable smartphone in the Lumia range and the perfect introduction to Windows Phone for a younger audience. Orange will be the first operator to range the Lumia 610 NFC, which can pair with NFC accessories and read NFC tags. The Lumia 610 NFC also has the hardware and software enablers for the implementation of NFC payment and ticketing solutions, and has been certified for contactless payments both with MasterCard PayPass® technology, and with Visa’s mobile application for payments at the point of sale, Visa payWave.
“Nokia continues to lead the field in NFC with this latest implementation on the Windows Phone platform, in which we have the full support of Orange,” said Ilari Nurmi, head of product marketing for Nokia’s Smart Devices business unit. “We’re bringing NFC right across our portfolio, and together with our ever-growing range of NFC accessories we’re making it easy for people to connect via a single tap. We’re also enabling operators and other service providers to build NFC payment and ticketing solutions on top of our smartphones.”
“Orange is committed to rolling out mobile NFC services in all its European territories and as part of this goal we’re very excited to be the first operator to launch the Lumia 610 NFC,” said Yves Maitre, Senior VP Mobile Multimedia & Devices at Orange. “The Nokia Lumia smartphones have been very well received by Orange customers. We are now going one step further and adding an NFC-enabled handset to this popular range of devices, enabling people to use contactless services via a single tap. Nokia is a natural fit for us regarding NFC and, like Orange, has shown a very early commitment to the standard.”
Payments certified
MasterCard PayPass® technology provides consumers with a fast and convenient alternative to cash at the point of sale for their everyday purchases. Devices certified by MasterCard, such as the Lumia 610 NFC, go through a rigorous testing process by a MasterCard accredited laboratory to ensure they will work seamlessly with the PayPass network.
“We are excited to have certified the Lumia 610 NFC for use with our industry-leading PayPass technology, joining other Nokia smartphones helping consumers choose when, where and how they shop on devices they own and love,” said Mung Ki Woo, group executive, Mobile at MasterCard.
The Lumia 610 NFC is expected to be available early in the third quarter of 2012.
For more information about the Lumia 610 NFC:

Press Release: Nokia 900 arrives in UK

Designed to be beautifully different & amazingly fast …
The multi award winning Nokia Lumia 900 arrives in the UK
London, 10 April 2012 – Nokia is delighted to announce that the amazing Nokia Lumia 900 is now available to order from Phones4U and Carphone Warehouse in the UK. With its large 4.3" AMOLED clear black display touchscreen, lightning fast dual carrier download support, 8 megapixel camera with HD video with video calling across multiple platforms, the new Nokia Lumia 900’s high specification delivers stunning performance.
Featuring Nokia's largest smartphone screen to date, the beautiful Nokia Lumia 900 offers superb rich content experiences from a phone that still fits easily in your hand. The main camera includes Nokia's exclusive Carl Zeiss optics, with a large capture lens and wide angle focal length (28mm) that takes superb quality images even in low-light conditions. The Nokia Lumia 900 also includes a front-facing camera that ensures sharp, bright images for high-quality video calling, right out of the box. To take full advantage of these great camera specifications, the Nokia Lumia 900 also includes some excellent new imaging applications.
The third smartphone in Nokia’s Lumia family, the Nokia Lumia 900 builds on the portfolio’s sleek design on the outside and rich social and Internet experience on the inside. The People Hub is the quickest way to connect with friends through the fantastic Live Tiles experience, and provides real-time updates at a glance right on the home screen. Internet Explorer 9 Mobile for fast Web browsing, combined with unique, signature Nokia experiences, such as Nokia Drive, giving you free voice-guided, turn-by-turn navigation, Nokia Maps and subscription free streaming music service, Mix Radio, are also featured.
In addition to all of this, the Nokia Lumia 900 is also a business tool, and comes with Microsoft Office Suite/365, Lync and Skype, making this a very serious business tool, and compatible with the largest PC file formats in the world.
The Nokia Lumia 900 is priced from £36 per month on contract and will be available from two of the UK’s largest retailers in the coming weeks. The White Lumia 900 will be exclusively available from Phones4U on-line and in store and available to pre-order from today. Carphone Warehouse will also be ranging the Lumia 900 in store and on-line.

Thursday, April 5, 2012

Press Release: Krusell - TOP-10 selling phones for March 2012.

April 5, 2012
PRESS RELEASE – Krusell - TOP-10 selling phones for March 2012.

1. (1) Apple iPhone 4/4S
2. (2) Samsung I9100 Galaxy S II
3. (3) Samsung Galaxy Nexus
4. (4) Sony Ericsson Xperia Arc/Arc S
5. (-) HTC One S
6. (-) Samsung GT-B2710 / Xcover 271
7. (5) Samsung Galaxy Note
8. (5) Samsung I9000 Galaxy S Alt..Xperia S
9. (-) HTC Sensation XL
10. (9) HTC Sensation
() = Last month’s position.

With five out of ten positions on Krusell’s Top seller list for March, Samsung shows their muscle says Ulf Sandberg CEO at Krusell. HTC with the new One S is the fast grower of the month and we expect to see both HTC One X and Sony’s flagship model Xperia S on the list next month.

The Swedish manufacturer of carrying cases for portable electronics, Krusell, releases its "Top 10"-list for March 2012. The list is based on the number of pieces of custom made mobile- and smartphone cases ordered from Krusell during March 2012. Krusell's list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.
For more images or other press releases, please visit:

Krusell Group with 150 million SEK in turnover, an annual production of over 3 million cases, and more than 500 employees is a Swedish company exporting high-end cases around the world. After more than 20 years in the cell phone industry, Krusell is established as one of the leading brands in its niche. Besides cases for mobile phones, Krusell also produces cases for digital cameras, laptops, MP3-players, GPS and portable gaming. Moreover, Krusell are also a subcontractor to Sony, Samsung, Sanyo, Honda, Toyota and LG. The headquarters of Krusell are located in Mölndal, Sweden.

For information about Krusell, please visit

Wednesday, April 4, 2012

Press Release: Samsung Electronics and OpenX Announce Partnership to Launch Samsung AdHub Global Private Mobile Ad Exchange

Samsung Electronics and OpenX Announce Partnership to Launch 
Samsung AdHub Global Private Mobile Ad Exchange
Samsung AdHub Adding RTB Mobile Exchange, powered by OpenX, Represents Next Chapter in OpenX’s revenue serving efforts

SEOUL, South Korea and LOS ANGELES April 3, 2012  Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, and OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, today announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange – the Samsung AdHub Market, Powered by OpenX – will be available to advertisers wishing to advertise on mobile-specific inventory. The partnership creates the first mobile private exchange formed by one of the world’s leading digital device manufacturers and is part of Samsung AdHub’s vision to provide sophisticated targeting solutions for advertisers. The Samsung AdHub Market is expected to launch in the second half of 2012. The announcement was made at the ad:tech conference in San Francisco.

The new exchange enables advertisers worldwide to purchase mobile inventory from mobile developers and Samsung Electronics within a closed marketplace environment, allowing easy targeting of desired audiences. By offering Real-Time Bidding capabilities, the exchange enables application developers to maximize their ad revenue by selling their inventory to buyers who compete for each impression in a real-time auction with a minimum floor price. Additionally, the private exchange offers developers superior levels of control, including the ability to approve all demand sources, in order to maintain the high quality of ads.

“Samsung is empowering both the developer and the advertiser, by creating a win-win solution, in which the app developer is able to achieve higher revenues and advertisers are able to reach their marketing goals. To this extent, we believe RTB can play an important role in motivating all players and we’re delighted to partner with OpenX and use its excellent technology as the foundation for it,” said Daniel Park, Vice President of Samsung’s Media Solution Center. “The Samsung AdHub team is continuously working to offer innovation and value in the advertising market,” added Park.

Earlier this year, Samsung announced the formal launch of Samsung AdHub for SmartTV advertising, enabling brands to deliver 3D, video, and other interactive advertisements into the living room via Samsung’s market-leading SmartTVs. With the OpenX partnership, Samsung AdHub is expanding its capabilities to include an integrated RTB Mobile Market to capitalize on the mobile advertising opportunity.

Worldwide mobile advertising revenue has been valued at $3.3 billion in 2011, estimated to grow to $20.6 billion by 2015, a 520% growth rate in less than five years. Although North America and Western Europe are regions where mobile advertising budgets will likely grow most in coming years (representing 28% and 25% respectively by 2015), Asia/Pacific and Japan will continue to dominate the global market share with 33.6% of the mobile advertising budget in 2015.1

With Samsung Electronics’s global leadership in smartphones and mobile technologies, the Samsung AdHub Market will offer an innovative gateway into unique worldwide mobile inventory. OpenX’s leading marketplace technology platform, which handles more than 200 billion ad transactions per month, will power a powerful new global mobile exchange.

The partnership also represents the next chapter in OpenX’s mobile advertising efforts and is part of OpenX’s overall device agnostic revenue serving strategy. OpenX offers a breakthrough mobile ad serving platform, including an SDK that supports the latest MRAID rich media standard. With its innovative open API structure, OpenX provides the most flexible mobile ad platform that meets the digital advertising needs of global leaders such as Samsung Electronics that need to operate at global scale.

“We’re excited to partner with Samsung to launch a powerful monetization solution for mobile developers worldwide,” said Tim Cadogan, chief executive officer, OpenX. “Equally important, the partnership will provide advertisers with access to a new pool of high quality mobile inventory at scale. Helping both publishers and advertisers maximize the value of online advertising regardless of the device on which it is displayed is core to our mission at OpenX.”

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit

About OpenX
OpenX is one of the world's leading providers of digital advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and LiftDNA by OpenX provide a comprehensive revenue serving platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization. OpenX Technologies, Inc. is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and SAP Ventures. For more information, please visit OpenX and LiftDNA by OpenX are trademarks of OpenX Limited.

Press Release: Sony Mobile Communications Announces New Leadership

Sony Mobile Communications Announces New Leadership

Kunimasa Suzuki named new President and CEO and
Bert Nordberg to become Chairman of the Board

LONDON, UK - April 4, 2012 - Sony Mobile Communications today announced that Kunimasa Suzuki has been named President and CEO of Sony Mobile Communications, effective 16 May 2012, and Bert Nordberg, currently President and CEO, will step down from the leadership of the company.  Bert Nordberg will become Chairman of Sony Mobile Communications' board.

As announced by Sony Corporation on 27 March, Corporate Executive Officer and Executive Vice President, Kunimasa (Kuni) Suzuki, will assume responsibility to oversee planning and design of all Sony's consumer products and services, with the aim of strengthening horizontal integration and enhancing the user experience across Sony's entire product and network service lineup.  His responsibility includes overseeing the mobile business that Sony has identified as one of its core electronics business areas, including smartphones, tablets and PCs.

"Kuni has a vast experience in product planning and management in the information technology and mobile product business, as well as experience of cultivating business in emerging markets," said Kazuo Hirai, President and CEO of Sony Corporation.  "He is a strong leader and the right person to oversee Sony Mobile Communications as we establish a new business structure as 'One Sony'  intended to reinforce and accelerate our overall business management."  

 "Bert Nordberg has done an outstanding job in transforming Sony Ericsson, now Sony Mobile Communications, from a feature phone to a smartphone company," continued Kazuo Hirai. "I have enjoyed working with Bert and I would like to thank him for his vital contributions over the years, and I am glad that he will become the Board's chairman to support Kuni and the management team of Sony Mobile Communications during these critical phases of the company's integration with the wider Sony Group."

"During my years with Sony Ericsson and now Sony Mobile Communications, I've seen the mobile industry change at a rapid pace.  We've shifted the company from feature phones to a smartphone company, and established Xperia(TM) as the Sony smartphone with consumers and operators around the world,"  said Bert Nordberg, outgoing President and CEO of Sony Mobile Communications.  "Sony is a content, electronics and entertainment powerhouse and it has been a pleasure being part of the Sony team during both the joint venture and through the transition of becoming Sony Mobile Communications."

"Sony has identified digital imaging, game and mobile as the three core pillars of its electronics business, and smartphones are a cornerstone of this strategy," said Kunimasa Suzuki, Corporate Executive Officer, Executive Vice President of Sony Corporation. "I look forward to working more closely with our global operator customers and everyone at Sony Mobile Communications to drive the company's business and bring outstanding connected entertainment experiences to consumers around the world."

From 16 May 2012, Kunimasa Suzuki will assume the role of President and CEO of Sony Mobile Communications in addition to his role as Corporate Executive Officer, Executive Vice President of Sony Corporation.  Kunimasa Suzuki will be based in Lund, Sweden and Tokyo, Japan.  

Yoshihisa (Bob) Ishida will continue to serve as Deputy CEO and Kristian Tear will continue to serve as  Executive Vice President of Sales and Marketing at Sony Mobile Communications.  

- ENDS -

Tuesday, April 3, 2012

Press Release: Introducing BlackBerry Mobile Fusion - RIM Launches Next Generation Mobile Device Management Solution for Government and Business Customers

Cost-Efficient Solution Delivers Secure, Reliable, Scalable and Easy Management of BlackBerry, iOS and Android Devices
Waterloo - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today launched the highly-anticipated BlackBerry® Mobile Fusion, RIM’s next-generation mobile device management (MDM) solution for enterprise customers. Built on the foundation that has established BlackBerry® Enterprise Server as the gold standard for government and businesses, BlackBerry Mobile Fusion delivers a cost-efficient, secure, reliable and scalable solution that consolidates the management of smartphones and tablets running BlackBerry® OS (including support for BlackBerry PlayBook™ and future BlackBerry® 10 devices) as well as Android™ and iOS®*, and provides a single, unified, web-based console for easily managing all devices.
“For businesses and government, managing a mix of mobile devices on any scale is chaotic. Organizations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem,” said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion. “BlackBerry Mobile Fusion allows organizations to manage a mixed environment of devices in the most secure, simple, and cost efficient manner possible. It also means that businesses and government do not have to move to the lowest common denominator on security for all the devices they need to manage.”
BlackBerry Mobile Fusion integrates the market-leading features and security architecture of BlackBerry Enterprise Server (version 5.0.3), providing advanced IT management and controls, a single outbound security connection (256-bit AES encrypted “BlackBerry VPN”), enforceable IT policies, support for BlackBerry® Balance technology, and over-the-air app and software installation capabilities for the management of BlackBerry smartphones and PlayBook tablets (as well as future BlackBerry 10 devices).
For the wide range of government workers around the world and approximately 90 percent of Fortune 500 companies using BlackBerry smartphones today, BlackBerry Mobile Fusion allows them to leverage their current end-to-end BlackBerry security infrastructure and have flexible options for individually liable devices while keeping costs low.
In addition to providing unmatched functionality for BlackBerry devices, BlackBerry Mobile Fusion also provides comprehensive mobile device management capabilities for iOS and Android devices including:
  • Support for multiple devices per user
  • Application and software management
  • Connectivity management (Wi-Fi®, VPN, certificates)
  • Centralized, easy to use, unified web-based console
  • Security and policy definition and management
  • Asset management
  • Configuration  management
  • Security and protection for lost or stolen devices (remote lock, wipe)
  • User- and group-based administration
  • High scalability
BlackBerry Mobile Fusion software is available as a free download and is priced by the number of devices being managed. Client access licenses (CALs) start at $99 per user or $4 per user per month (billed annually); volume discounts are also available. In addition, RIM is offering a 60 day free trial, so customers can deploy a pilot before purchasing a single CAL. The 60 day free trial is available at
For more information, visit
* iOS and Android devices require the Mobile Fusion Client app to enable the BlackBerry Mobile Fusion management services, which is available as a free download for iOS and Android devices from their respective app stores. Device security, manageability and controls vary according to the inherent capabilities of the individual device operating systems.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit or
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws.  When used herein, words such as "expect", "anticipate", "estimate",  "may",  "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements.  Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances.  Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained a( or These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements.  RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

Press Release: HTC stages the world's first free fall fashion shoot captured on a mobile handset


- Campaign features model and champion skydiver Roberta Mancino, LA Times Stylist Hayley Atkins and Hollywood Costume Designer Martin Izquierdo -
To launch its new HTC One™ series, HTC, a leading global designer of smartphones, has put a consumer at the heart of its’ latest TV commercial by challenging one to capture the world’s first free fall fashion shoot on a mobile phone. The campaign, which kicks off in the UK on 5th April, is designed to push the boundaries of performance for the mobile handset and its camera capabilities by demonstrating that it is possible to capture great shots whatever the environment.

HTC Fan Snap Up Main Role in Shoot
To really bring the shoot to life, HTC challenged Nick Jojola, an amateur photographer, who had never skydived before to capture high production fashion imagery on the HTC One handsets whilst freefalling at 126mph. This not only delivered an unforgettable personal experience but it also created an amazing real-world product demonstration.

Filmed on location in Arizona, by skydiving cinematographer Norman Kent, the shoot features world champion skydiver and model, Roberta Mancino. Shot at dusk and dawn this complex and demanding advertising creative is designed to bring to life the simultaneous video and photo capture functionality and instant capture capabilities of the new HTC One™ handsets. Both the HTC One™ X and HTC One™ S challenge traditional digital compact cameras by delivering a range of features including high quality images even in low light conditions, instant image capture, auto focus, burst mode and backlight HDR technology and the ability to take stills from already shot HD video footage that operate effectively in both normal and adverse conditions.

The dive
This adrenalin-filled shoot, which took place over 35 jumps, featured a team of nine skydivers including our amateur photographer, who had never done any commercial photography before, let alone a free fall sky dive! The dive team also included key members of a high fashion photography crew such as lighting experts, mid-air make-up artists and divers carrying smoke machines to create that all important ‘hero shot’ 12,000ft above the ground.

The fashion
This sophisticated creative was styled by LA Times Stylist Hayley Atkin, who dressed Roberta in a Martin Izquierdo creation (renowned for a number of Hollywood costumes including the latest Spiderman outfit). In this instance, Izquierdo created a futuristic mirrored bodysuit, featuring 75 individual pieces of plexi glass, and a beautiful jacket with hundreds of oil slick coq feathers individually hand sewn to withstand extreme wind conditions. The outfit was completed with a pair of Giuseppe Zanotti heelless shoes. Hair and make-up stylist, Adam Breuchaud, was responsible for creating a look which could survive a 12,000ft fall at 126mph, which he achieved with a swept back ponytail, with dramatically dark eyes and nude lips.

The creative was developed by global ad agency Mother, and directed by Sara Dunlop of Rattling Stick Productions.

Press Release: T-Mobile announces pricing and availability of the HTC One X and HTC One S

T-Mobile announces today that the new HTC One X and One S will be available in store, online and via telesales from next Thursday, 5 April. The HTC One X will be available free on a £41 per month, 24 month plan, and the HTC One S will be free on a £36 per month, 24 month plan. Customers can register their interest here.