Tuesday, May 22, 2012

Press Release: Is txtspk accepted in business with the evolution of language?

Is txtspk accepted in business as language evolves?

At a time when David Cameron has received criticism for misuse of text acronym, LOL, the spotlight has been on the changing face of the English language, given the global impact of SMS.

The SMS format imposes restrictions on content, forcing the user to adapt language and edit to ensure brevity.

This growing culture of abbreviation has been observed by global SMS aggregator, Avetio. The company has witnessed significant use of text speak by businesses when dealing with opt-out requests, using phrases such as ‘2opt out’ or ‘2stop rply’ or even ‘stopavetio’.

This ‘normalisation’ of text as it creeps into daily communications is evident in exam papers, CVs and increasingly apparent in the workplace. The acronym FYI, which was formerly the realm of hacker slang and noticeboards, is now widely accepted in the context of business.

Commenting on the use of text abbreviation, Asha Lad, director of Avetio, said: “The inclusion of acronyms like OMG, LOL and FYI are now recognised in the Oxford English Dictionary, which is an indication of their acceptance in everyday language.

“We’re certainly seeing increasing evidence of text speak in client communications, suggesting a shift in formality in language. It was born out of utility and though it can be criticised as colloquial, it can certainly add context and an indication of tone.”

Where emails can sometimes be misinterpreted, the addition of emoticons or hashtags in social media give an indication of irony or humour, which can soften communications and make them less likely to be misconstrued.

Lad added: “Those who are fully conversant with the internet and social media make up an increasing percentage of the workforce, so there is no surprise that language is evolving as a result. Striking a balance is important so mutual understanding is achieved to bridge the gap between generations. ”

For more information visit www.avetio.com, or contact 0207 1833 148.

Thursday, May 17, 2012

Press Release: Announce new Optimus UI 3.0

New User Interface Makes the LG Smartphone Experience
Faster, Simpler, More Convenient

SEOUL, May 16, 2012 – LG Electronics (LG) is introducing a new User Interface (UI) for its newest Android Ice Cream Sandwich devices, aptly named Optimus UI 3.0. Optimus UI 3.0 brings with it an array of enhanced key features, including Quick Memo™ and unique unlock functions, among other new features and functions aimed at improving LG smartphone experience.

“With smartphone hardware becoming more and more similar, it’s important for manufacturers to differentiate their products from the competition through the user interface,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Both carriers and customers tell us that they want LG phones to look and feel unique and the UI plays a big part in that. LG is really going to push the boundaries of what is possible in user interfaces starting with Optimus UI 3.0.”

Optimus UI 3.0 is designed with convenience and speed in mind. A powerful memo function called Quick Memo™ enables users to jot notes on the screen using a finger. Quick Memo™ in Optimus UI 3.0 allows users to share their thoughts through social networks, text messages and e-mails more conveniently than ever before.

Other new features include:

-- the ability to unlock the phone by dragging anywhere on the screen;
-- a new Pattern Lock that allows users to preset the most frequently used function, such as the camera, which automatically opens once the phone is unlocked;
-- a simpler version of Optimus UI 3.0 for new smartphone users which organizes the main applications so that they are the easiest to access;
-- a new Voice Shutter that allows users to capture photos using only voice commands;
-- a special camera feature that enables users to pick up the best shot among multiple images including the moment just before the shutter button is depressed;
-- an Icon Customizer that provides an additional level of personalization by allowing users to set their own photos as icons and shortcut images;
-- the addition of a Download category to the menu for easier organization.

Optimus UI 3.0 will debut on the LG Optimus LTE II launching this week in Korea, followed by LG Optimus 4X HD in June. 

Tuesday, May 15, 2012

Press Release: HTC Launches Desire C, its latest smartphone with Beats Audio

HTC LAUNCHES Desire C, ITS LATEST smartphone

New HTC Desire C – brilliant, entertaining and well connected

LONDON, UK — 15 May 2012 Following on from the successful launch of the HTC One series, HTC, a global designer of smartphones, today unveiled its latest phone, the HTC Desire C. Featuring Beats Audio™ technology, this premium designed, yet affordable smartphone, allows you to hear your music just as the artist intended. The HTC Desire C also enables you to easily manage your professional and personal lives and share the moments that shape them.

Available in white and black, and coming with HTC Sense 4.0 integrated with Android 4.0 (Ice Cream Sandwich), the HTC Desire C is great as a first smartphone or for those upgrading from an existing one. Packing a powerful battery and offering access to thousands of apps, games, music and movies – available through Google Play – you will always be connected and entertained whether at work, home or on the move.

“Listening to music is one of the most popular things people use their phones for, so it’s more important than ever that we deliver the power and emotion artists capture in the studio,” said Jason Mackenzie, President, Global Sales and Marketing for HTC Corporation. “The HTC Desire C offers customers excellent design, easy access to content and fast connectivity – making it the perfect all round device.”

Authentic sound without compromise
The HTC Desire C features a powerful, yet rich studio-quality sound experience that is enabled through the combination of optimized Beats Audio and amazing hardware.  This integration enables a rich, clear audio experience to customers no matter if they’re listening to music or playing a game.

Premium design taken to a new level
Combining a durable metal frame with precision engineering, the HTC Desire C is ideal for those who want a premium-designed phone. Boasting a micro-drilled earpiece for sharp in-call sound, hyper-viewing angle display and metal camera bezel, this compact smartphone offers an unrivalled level of design and user-experience for its class.

Designed for sharing
Packing the latest mobile technology into a neat, eye-catching design, HTC Desire C’s vibrant 3.5-inch HVGA screen makes it easy to browse the Web, view photos or connect with friends and family. If you like to share personal experiences with your social network, HTC Desire C’s 5 megapixel camera and instant sharing capabilities will allow you to post any moment, seconds after it was captured.

Through HTC Desire C’s deep integration of Dropbox and 25GB of free online space[i], you also have the freedom to securely back-up, browse and share thousands of photos, videos and documents, whether stored locally or in the cloud.

Ensuring that HTC Desire C keeps pace with new mobile services as they become available there is also an NFC variant of this model, allowing users to make payments or access information and offers.

HTC Desire C will be available from the following HTC partners: Vodafone, Orange, T-Mobile, Virgin Media, Three, O2, Phones4U, The Carphone Warehouse, and Tesco Mobile.

About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Sense, a multilayered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

Press Release: Nokia introduces new range of mobile phones to provide a fast, affordable internet experience

Nokia 110 and Nokia 112 offer Facebook, Twitter, world-class EA games and access to thousands of apps from the Nokia Store 
Karachi, Pakistan - Nokia has today unveiled two new mobile phone models as it continues to accelerate its strategy to connect the next billion consumers to information and the internet. The Nokia 110 and Nokia 112 have been designed to appeal to young, urban consumers who want to experience a fast, affordable online experience.
Both devices are perfect for communicating across Facebook, Twitter and social media networks. The internet experience is also smooth thanks to the Nokia Browser. This innovative technology allows users to consume less data by up to 90%, by compressing websites in the cloud. Both devices offer direct access to Facebook and Twitter from their home screens. The Nokia 112 also features preloaded eBuddy instant messaging service right out of the box, so users can use popular chat services to keep conversations going 24/7.
In common with other Nokia mobile phones, consumers can choose from thousands of apps to download on the Nokia Store. With the upgraded camera, they can now customize their contacts with pictures, and share them with friends via social networks and Bluetooth.
"Today's mobile phone users want a quick internet experienceNokia 110 that allows them to discover great content and share it with their friends - but without being held back by high data costs," said Mary T. McDowell, executive vice president, Mobile Phones, Nokia. "The new Nokia 110 and Nokia 112 devices combine browsing, social media, apps, world-class entertainment and long battery life to create a great package for young, urban consumers who want to do it all."
Perfect for all-day and all-night entertainmentThe devices all feature a generous 1.8" display optimized for a great gaming experience. In the coming months, the Nokia 110 and Nokia 112 will bring free* 40 key EA Games, valued at EUR 75 if bought separately, including well known titles like Tetris®, Bejeweled®, Need for Speed(TM) The Run, Monopoly Here & Now, and SimCity(TM) Deluxe. Consumers will be able to easily access the content by clicking on the Games Gift EA icon on their home screen which will take them to the Nokia Store to download the games. Once they have accessed the offering, they will have 60 days to download the games of their choice, keeping the games forever.
Nokia 112Both new phones offer an improved VGA camera for sharp and clear pictures with support for up to 32GB of external memory, enough for more than 6000+ songs or 90,000 pictures. Consumers can tune into their favorite radio stations and share their favorite songs with friends over Bluetooth. The phones have been optimized to provide a long-lasting battery life, with over 10 hours of talk time and nearly a month's standby, meaning that consumers can stay in-touch and entertained all day long.
Dual SIM capabilityThe Nokia 110 and Nokia 112 are both Dual SIM phones, featuring the benefits of Nokia's unique and industry leading Easy Swap technology. This enables users to switch between SIMs quickly without having to remove their battery or turn off their phone. The Easy Swap technology can personalize and remember up to five different SIM cards, giving consumers full control over their costs.
The Nokia 110 will also be available as single SIM versions - Nokia 111 and Nokia 113, with this last one available in Europe and Eurasia only.
The estimated retail price for Nokia 110 and its single SIM versions is about EUR 35 and they are expected to start shipping in the second quarter of 2012. The estimated retail price for Nokia 112 is about EUR 38, excluding taxes and subsidies, and is expected to start shipping in the third quarter of 2012.

T-Mobile reveal the HTC Desire C

From T-Mobile's official press release:

T-Mobile UK today announces pricing for the new HTC Desire C. The handset will be free on Pay Monthly plans from £15.50 per month (24 months), or for £169.99 on Pay As You Go. It will be available in-store, online and via telesales in early June.

Friday, May 11, 2012

Press Release: Krusell - TOP-10 selling phones for April 2012

May 11, 2012
PRESS RELEASE – Krusell - TOP-10 selling phones for April 2012.

1. (1) Apple iPhone 4/4S
2. (8) Sony Xperia S
3. (2) Samsung I9100 Galaxy S II
4. (-) Sony Xperia U
5. (7) Samsung Galaxy Note
6. (4) Sony Ericsson XPERIA Arc/Arc S
7. (3) Samsung Galaxy Nexus
8. (-) Nokia E52
9. (10) HTC Sensation
10. (9) HTC Sensation XL
() = Last month's position.

In April Sony's new models Xperia S and U has made a significant race on the Top seller list from Krusell. It's been a while since we had three phones from Sony, or previous Sony Ericsson, on our list, says Ulf Sandberg CEO at Krusell. In April it's only Samsung who matches Sony in number of devices on the list, even if iPhone is still number one.
The Swedish manufacturer of carrying cases for portable electronics, Krusell, releases its "Top 10"-list for April 2012. The list is based on the number of pieces of custom made mobile- and smartphone cases ordered from Krusell during April 2012. Krusell's list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.
For more images or other press releases, please visit:

Krusell Group with 150 million SEK in turnover, an annual production of over 3 million cases, and more than 500 employees is a Swedish company exporting high-end cases around the world. After more than 20 years in the cell phone industry, Krusell is established as one of the leading brands in its niche. Besides cases for mobile phones, Krusell also produces cases for digital cameras, laptops, MP3-players, GPS and portable gaming. Moreover, Krusell are also a subcontractor to Sony, Samsung, Sanyo, Honda, Toyota and LG. The headquarters of Krusell are located in Mölndal, Sweden.

For information about Krusell, please visit www.krusell.se

Thursday, May 10, 2012

Press Release: More savings for mobile roaming services including cheaper data downloads

32 Smith Square, London SW1P 3EU - http://ec.europa.eu/uk

10 May 2012

More savings for mobile roaming services including cheaper data downloads
From this summer, holidaymakers and business travellers will begin to see significant savings if they use maps, emails, social networks and other data downloads abroad.  From 1 July 2012 the European Union's mobile roaming regulation will be extended to include price caps for data downloads resulting in the cost of downloading data or browsing the internet being capped at 70 cents per megabyte, plus VAT.  This is six times lower than 2009 prices.

"Bill shocks" should become a thing of the past for anyone travelling outside the EU.  Also from 1 July this year consumers will get a warning text message, email or pop-up window when they are nearing 50 euro of data downloads, or their pre-agreed level.  They will then have to confirm they are happy to go above this level to continue data roaming.  Currently this alert system is only operational within the EU.

From 1 July 2014 customers will have the option to shop around for a separate mobile roaming provider, either through a contract or by choosing a provider at their destination - like they would choose a wifi network - whilst keeping the same number.

Commission Vice President Neelie Kroes said: "By putting price caps on data we have created a roaming market for the smart phone generation. More than that, we have ended the rip-offs familiar to anyone who has used a mobile phone while travelling abroad. I am pleased that year after year the European Union is putting money back in the pockets of citizens."

"From 2014 we are also delivering a permanent solution to the roaming issue, something better than any price cap. We are bringing full competition to this market by making it easy to choose a separate roaming provider. If you can find a better offer compared to your standard contract you'll be able to do it in a few simple swipes, just like when you choose a wifi network."

From summer 2012: data downloads get much cheaper
Since 2007 the EU has placed price caps on calling and texting. Now data is being brought under the same system.

The new prices caps which enter into force on 1 July 2012 are:
  • 29 cents per minute to make a call, plus VAT
  • 8 cents per minute to receive a call, plus VAT
  • 9 cents to send a text message, plus VAT
  • 70 cents per megabyte (MB) to download data or browse the Internet whilst travelling abroad (charged per Kilobyte used), plus VAT.

Downloading data previously cost more than 4 euro per megabyte from many operators in July 2009 – those prices will be cut by around six times.

By 2014, as prices are cut further, the maximum cost of downloading data will be just 20 cents per megabyte, plus VAT, a saving of 90% on many current rates.

Operators are free to offer cheaper rates. Price caps are a maximum level, acting as a safeguard, and competition should drive them lower.

From 2014: competition will deliver cheaper roaming
Enabling customers to the option to shop around for a separate mobile roaming provider will provide an incentive for mobile network operators in countries visited to offer services at rates close to national prices, on the basis of their own low national network costs.

As people's mobile data use intensifies and they want to use their devices anywhere at any time, many travellers are likely to find the wifi-like option very attractive.  These forces will reinforce each other to create lower prices and better network coverage.

Price caps will stay in place until 30 June 2017 as an extra safety net for consumers.

In recent years consumers have benefitted from EU action to create a strong safety net of price caps and guarantees against "bill shocks" and more competition which drives the market to cut prices further.

The latest Commission proposals have moved from draft to implementation in record time of less than one year (see IP/11/835).

Compared to 2007 prices,  the improved EU roaming regulation – taking into account calls, SMS and data - will deliver consumers savings of 75% across a range of mobile roaming services.

This year Europeans will spend around €5 billion on roaming services, a saving of around €15 billion compared to what the same services would have cost under 2007 prices.

For more information
European Commission's roaming website

Annex I
The proposed retail caps serve as a mere safety-net for consumers, while the Commission expects that the proposed competition-enhancing structural measures will deliver new pan-European offers and lower prices, significantly below the safeguard caps

Current and new retail price caps (excluding VAT)

1 July 2012
1 July 2013
1 July 2014
Data (per MB) None 70 cents 45 cents 20 cents
Voice-calls made (per minute) 35 cents 29 cents 24 cents 19 cents
Voice-calls received (per minute) 11 cents 8 cents 7 cents 5 cents
SMS (per SMS) 11 cents 9 cents 8 cents 6 cents

Current and new wholesale price caps excluding VAT (on prices operators charge each other):

1 July 2012
1 July 2013
1 July 2014
Data (per MB) 50 cents 25 cents 15 cents 5 cents
Voice (per minute) 18 cents 14 cents 10 cents 5 cents
SMS (per SMS) 4 cents 3 cents 2 cents 2 cents

Annex II
Data savings

A Belgian family of 4 goes on holiday to France or Italy for a week and uses a smart phone. They can expect to save up to €200.

Summer 2009
Summer 2012
Average price +/- € 5 with VAT
70 cents (+ 21% VAT)

Checks a map 5 times (1 MB per map)
€ 25
€ 4.235
€ 21.50
Checks social media accounts every day for half an hour (+/- 5 MB, € 35)
€ 175
€ 29.645
€ 150. 50
Uploads one photo every day (+/- 2MB per photo)
€ 70
€ 10.20
€ 59.80
Sends one e-mail per day (+/- 20 KB per e-mail)
€ 0.70
€ 0.1185
€ 0.60
€ 270.70
€ 44.1985
€ 226.50

A British businessman/woman goes to France or Germany 10 times for 3 days in one year and uses her smart phone in this way:

Summer 2009
Summer 2012
Average price +/- € 6 with VAT
70 cents with VAT (+ 20% VAT)

Checks 1map per stay (1 MB per map)
€ 180
€ 25.20
€ 159
Checks social media accounts every day for half an hour (+/- 5 MB)
€ 900
€ 126
€ 774
Sends 10 e-mails per day (+/- 100 KB per e-mail/1MB per day)
€ 180
€ 25.20
€ 159
€ 1260
€ 176.40
€ 1083.60

* Currency exchange rates are calculated based on the rates published in the EU Official Journal on 1 June 2012 and will be revised annually.

Wednesday, May 9, 2012

Press Release: RIM Introduces the BlackBerry Curve 9320 – A Stylish, New Smartphone for the Socially-Connected

RIM Introduces the BlackBerry Curve 9320 – A Stylish, New Smartphone for the Socially-Connected

Waterloo, ON - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced a stylish new smartphone for socially-connected customers. The new BlackBerry® Curve™ 9320 smartphone features all the core BlackBerry messaging and social-centric features that keep people connected, and it offers global 3G connectivity backed by long battery life to allow users to make the most of their day.
“The new BlackBerry Curve 9320 is designed to make it incredibly easy for users to stay socially-connected,” said Carlo Chiarello, EVP, Smartphone Business at Research In Motion. “The new BlackBerry Curve 9320 will be especially popular with customers upgrading to a smartphone for the first time and existing Curve customers looking for a step up in speed and functionality.”
The BlackBerry Curve 9320 has everything a customer needs to stay in touch with the people and things that matter most to them. It features a dedicated BBM™ key, bringing the power of RIM’s popular mobile social network up in an instant, as well as the best keyboard in its class for quick and easy typing. It includes a built-in FM radio, allowing users to tune into their favorite local stations, and listening to the FM radio does not require a data plan or use data services. Designed to allow both 3G connectivity and long battery life, customers can get up to 7 hours of talk time or up to 30 hours of FM radio listening or music playback with headphones.
Customers can easily interact with their social network in real time, using preloaded apps for Facebook® and Twitter®. The new Social Feeds 2.0 app is also preloaded, allowing users to post updates to multiple social networks simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view. The integrated camera includes a flash and supports video recording, and pictures can be tagged with their location thanks to the smartphone’s built-in GPS.
The BlackBerry Curve 9320 comes with the new BlackBerry® 7.1 OS, which supports features such as Mobile Hotspot and Wi-Fi® calling where available.* Parental Controls is a brand new, on-device feature that provides parents and guardians with simple options to help protect children by restricting access to specific functions, features and applications.
Pricing and availability of the BlackBerry Curve 9320 will be announced in conjunction with RIM’s distribution partners. For more information please visit: http://worldwide.blackberry.com/blackberrycurve/9220-9320
* Please check with your carrier for availability.

Press Release: Introducing TU Me: The free all-in-one communications app from Telefónica

Telefónica Digital unveils TU, a new umbrella brand for its direct to consumer services and launches its first globally available product

09 May 2012Telefónica Digital today announces the launch of TU Me, a mobile app that enables communication and sharing via smartphones, keeping a record of every interaction through a simple, searchable timeline. TU Me offers one of the best integrated communications experiences on a smartphone and is now available to download from the Apple App Store. Free to use at launch, the service will continue to be developed with added value functionality.

TU Me is the first service from Telefónica Digital to launch directly to consumers and the first time Telefónica has launched a product worldwide, regardless of its operating markets.

Telefónica is committed to innovating in its core business of communications.  Over the coming months, it will also use the TU brand to launch a number of enhanced communications services which its O2, movistar and Vivo businesses will make available to customers as part of their bundles.

TU Me is designed to make it as easy as possible for people to communicate with their friends and family using their smartphone. Users of TU Me can exchange text messages, make calls, leave voice messages, share photos and location information. Interactions are stored in a timeline format, making it easy to view, scroll through and keep a history of conversations.

TU Me has been developed to offer the best communications experience in an app and is built to rigorous phone industry standards. It is the only app of its kind that stores your content in the Cloud so that it is always available whenever you log into the app, even if you lose your device. It is also the only app that lets you make calls, send voice messages, instant messages, photos and location from one control within one screen, with no need to switch apps or tabs.

TU Me is initially available for iOS users with the Android version to follow shortly. The service is available for free to anyone with an iPhone worldwide, regardless of their network operator, and works via their mobile data plan or over Wi-Fi.

TU Me is the first product from Telefónica Digital to launch under the new TU brand and reached the market less than six months from the formation of the unit.

“We’ve seen the growing popularity of communications apps on smartphones but we believe we’ve gone one better with TU Me using our knowledge and insights of how people use their devices,” said Stephen Shurrock, Chief Commercial Officer at Telefónica Digital. “TU Me puts all your communications needs into one place, for free, and is a great way for people to stay in touch with those close to them. It’s also a testament to the innovation, speed and agility within Telefónica Digital.”

TU Me is available as a free download in Apple’s AppStore or visit www.tumeapp.com for more information or to sign up to receive information about upcoming releases for other operating systems.

Friday, May 4, 2012

Press Release: Premium desigh LG Optimus L7 to arrive in stores this month

Featuring the Latest Android OS and Advanced
Multimedia Functionality, L7 Only Looks Expensive
SEOUL, May 4, 2012 – The LG Optimus L7, part of LG's L-Series lineup, will begin arriving in stores this week. Sporting a premium design and with a largest-in-class 4.3-inch display, the Optimus L7 offers Google's latest Ice Cream Sandwich Android OS. And as part of the L-Series, it offers timeless style without sacrificing any features or functionality.

At 8.7mm, the LG Optimus L7's slim and sleek body embodies the design-focused L-Style philosophy with an elegant look accentuated by metallic-decorated edges, a seamless key arrangement and the expansive 4.3-inch wide display providing optimal readability and viewability for a superb user experience.

Users also will get to explore the Ice Cream Sandwich Android OS on the Optimus L7. With the smarter and faster ICS OS, users can enjoy the more intuitive user interface and advanced multi-tasking capabilities.

The Optimus L7 also comes equipped with an advanced six-tenth of a second autofocus camera allowing users to capture precious scenes more accurately, whenever and wherever they may be.

"For consumers desiring high-end style and sophistication in a smartphone, LG Optimus L7 offers beauty and performance in one smart package," said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. "The L7 is a significant addition to our L-Series portfolio and we are confident that it'll prove highly attractive to users. We expect it to be one of our most popular smartphones."

Following its release in Europe in early May, the LG Optimus L7 will roll out in Asia followed by other markets around the world soon after.

Key Specifications:
• Chipset: MSM 7227A (Cortex A5 1GHz)
• Memory: (up to) 2.7GB Internal Storage / Micro SD support (up to 32GB)
• Display: 4.3-inch WVGA
• Camera: Rear 5.0 MP AF with LED Flash / Front VGA
• OS: Android 4.0 Ice Cream Sandwich
• Battery: 1,700mAh
• Size: 125.5 x 67 x 8.7 (mm)

# # #

Media Contact:

LG Electronics, Inc.
Jinny Lee
+82 2 3777 3624
LG Optimus L7 Launch Release[20120503141548336].pdf

LG Optimus L7 global launching 1[20120503141548342].jpg

LG Optimus L7 global launching 2[20120503141548345].jpg

LG Optimus L7 global launching 3[20120503141548349].jpg

Thursday, May 3, 2012

Press Release: Samsung Introduces the GALAXY S III, the SmartphoneDesigned for Humans and Inspired by Nature

Samsung Introduces the GALAXY S III, the Smartphone
Designed for Humans and Inspired by Nature

May 4, 2012 

Effortlessly smart and intuitively simple, 
Samsung GALAXY S III reveals a new concept of smartphone

London, UK—May 4, 2012—Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the third generation GALAXY S, the GALAXY S III. Designed for humans and inspired by nature, the GALAXY S III is a smartphone that recognizes your voice, understands your intention, and lets you share a moment instantly and easily. 

This sleek and innovative smartphone has the enhanced intelligence to make everyday life easier. With Samsung GALAXY S III, you can view the content like never before on the device’s 4.8 inch HD Super AMOLED display. An 8MP camera and a 1.9MP front camera offer users a variety of intelligent camera features and face recognition related options that ensure all moments are captured easily and instantly. Samsung GALAXY S III is powered by Android™ 4.0, Ice Cream Sandwich, with greatly enhanced usability and practicality to make life easier. Packed with intuitive technology, the GALAXY S III delivers a uniquely personalized mobile experience that refuses to be compromised. 

“With the GALAXY S III, Samsung has maximized the consumer benefits by integrating superior hardware with enhanced smartphone usability,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung. “Designed to be both effortlessly smart and intuitively simple, the GALAXY S III has been created with our human needs and capabilities in mind. What makes me most proud is that it enables one of the most seamless, natural and human-centric mobile experiences, opening up a new horizon that allows you to live a life extraordinary.” 

Introducing Natural Interaction

The GALAXY S III enhances the interaction experience between the device and user. Smart enough to detect your face, voice and motions, the GALAXY S III adapts to the individual user to provide a more convenient and natural experience. With the innovative ‘Smart stay’ feature, the GALAXY S III recognizes how you are using your phone – reading an e-book or browsing the web for instance – by having the front camera identify your eyes; the phone maintains a bright display for continued viewing pleasure.

The GALAXY S III features ‘S Voice,’ the advanced natural language user interface, to listen and respond to your words. In addition to allowing information search and basic device-user communication, S Voice presents powerful functions in regards to device control and commands. When your phone alarm goes off but you need a little extra rest, just tell the GALAXY S III “snooze.” You can also use S Voice to play your favorite songs, turn the volume up or down, send text messages and emails, organize your schedules, or automatically launch the camera and capture a photo. 

In addition to recognizing your face and voice, the GALAXY S III understands your motions to offer maximized usability. If you are messaging someone but decide to call them instead, simply lift your phone to your ear and ‘Direct call’ will dial their number. With ‘Smart alert,’ the GALAXY S III will also save you from trouble by catching any missed messages or calls; your phone will vibrate to notify missed statuses when picked up after being idle.

Easy and Instant Sharing

The Samsung GALAXY S III is more than a personal device that can be enjoyed by one user - it wants you to share and experience smartphone benefits with family and friends, regardless of where you are. With the new ‘S Beam,’ the GALAXY S III expands upon Android™ Beam™, allowing a 1GB movie file to be shared within three minutes and a 10MB music file within two seconds by simply touching another GALAXY S III phone, even without a Wi-Fi or cellular signal. The ‘Buddy photo share’ function also allows photos to be easily and simultaneously shared with all your friends pictured in an image directly from the camera or the photo gallery.

With ‘AllShare Cast’, users can wirelessly connect their GALAXY S III to their television to immediately transfer smartphone content onto a larger display. ‘AllShare Play’ can be also used to instantly share any forms of files between GALAXY S III and your tablet, PC, and televisions regardless of the distance between the devices. Under AllShare Play is also the ‘Group Cast’ feature that allows you to share your screen among multiple friends on the same Wi-Fi network; you can make comments and draw changes at the same time with your co-workers, witnessing real-time sharing on your individual device.

Human-centric Design with Uncompromised Performance

The GALAXY S III not only presents features with enhanced usability, but also provides an ergonomic and comfortable experience through its human-centric design. Its comfortable grip, gentle curves, and organic form deliver a rich human-centric feel and design. Inspired by nature, its design concept is the flow and movement of nature. The elements of wind, water and light are all evoked in the physical construct of the GALAXY S III. In its essence, the minimal organic design identity is reflected in the smooth and non-linear lines of the device. Available in Pebble Blue and Marble White at launch, Samsung will introduce a variety of additional color options.  

With a 4.8” HD Super AMOLED display, the GALAXY S III offers a large and vivid viewing experience. Samsung Mobile’s heritage Super AMOLED display even enhances to HD and 16:9 wider viewing angles. To ensure faster content sharing and connectivity, the GALAXY S III offers Wi-Fi Channel Bonding which doubles the Wi-Fi bandwidth.

The GALAXY S III also sports a range of additional features that boost performance and the overall user experience in entirely new ways. It introduces ‘Pop up play,’ a feature that allows you to play a video anywhere on your screen while simultaneously running other tasks, eliminating the need to close and restart videos when checking new emails or surfing the Web. Its 8MP camera features a zero-lag shutter speed that lets you capture moving objects easily without delay – the image you see is the picture you take. With the ‘Burst shot’ function that instantly captures twenty continuous shots, and the ‘Best photo’ feature that selects the best of eight photographs for you, the GALAXY S III ensures users a more enhanced and memorable camera experience. HD video can be recorded even with the 1.9MP front-facing camera, which you can use to capture a video of yourself. Improved backside illumination further helps to eliminate blur in photos that result from shaking, even under low lights.

Mobile payment is also accessible with the device through advanced Near Field Communication (NFC) technology. The gaming experience is enhanced through ‘Game Hub,’ providing access to numerous social games, while Video Hub brings users high quality TV and movies. Furthermore, Samsung Music Hub will offer a personal music streaming service. Game Hub, Video Hub and Music Hub will be introduced in select countries initially and soon rolled out to global markets. 

The Samsung GALAXY S III will be available from the end of May in Europe before rolling out to other markets globally. 

Note to Editors:
Samsung GALAXY S III Product Specifications

2.5G (GSM/ GPRS/ EDGE): 850 / 900 / 1800 / 1900 MHz
3G (HSPA+ 21Mbps): 850 / 900 / 1900 / 2100 MHz
4G (Dependent on market)
4.8 inch HD Super AMOLED (1280x720) display
Android 4.0 (Ice Cream Sandwich)

Main(Rear): 8 Mega pixel Auto Focus camera with Flash & Zero Shutter Lag, BISSub (Front): 1.9 Mega pixel camera, HD recording @30fps with Zero Shutter Lag, BIS
Codec: MPEG4, H.264, H.263, DivX, DivX3.11, VC-1, VP8, WMV7/8, Sorenson SparkRecording & Playback: Full HD (1080p) 

Codec: MP3, AMR-NB/WB, AAC/AAC+/eAAC+, WMA, OGG, FLAC, AC-3, apt-X
S Beam, Buddy photo share, Share shot
AllShare Play, AllShare Cast
Smart stay, Social tag, Group tag, Face zoom, Face slide show

Direct call, Smart alert, Tap to top, Camera quick access
Pop up play
S Voice
Burst shot & Best photo, Recording snapshot, HDR
Google™ Mobile Services
Google Search, Google Maps, Gmail, Google LatitudeGoogle Play Store, Google Play Books, Google Play MoviesGoogle Plus, YouTube, Google Talk,Google Places, Google Navigation, Google Downloads
WiFi a/b/g/n, WiFi HT40GPS/GLONASSNFCBluetooth® 4.0(LE)
Accelerometer, RGB light, Digital compass, Proximity, Gyro, Barometer
16/ 32GB User memory (64GB available soon) + microSD slot (up to 64GB)
136.6 x 70.6 x 8.6 mm, 133g
2,100 mAh

* Specifications above may differ on the LTE version.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

* Android, Google, Android Beam, Google Search, Google Maps, Gmail, Google Latitude, Google Play Store, Google Play Books, Google Play Movies, Google Plus, YouTube, Google Talk, Google Places, Google Navigation, Google Downloads are trademarks of Google Inc.