Mölndal 2012-02-29
Krusell launches bioserie mobile covers – Made of plants
Krusell are proud to present a cooperation with bioserie who launched the world’s first iPhone 4/4S covers made with fully biobased and industrially compostable bioplastic materials.
The covers are made of plants letting you protect your device in style and with a clean environmental conscience. Krusell will offer two different designs: BioCover and GlassCover for iPhone 4/4S.
BioCovers feature unprecedented performance and durability due to exclusive use of a new generation high-temperature resistant, fully biobased Ingeo™ PLA biopolymer.
The new printed GlassCovers are made from 100% strengthened glass, (similar to strengthened glass used in smartphone screens) and bioplastics which are derived from annually renewable plant resources. The covers are designed to be as fashion forward as they are eco-friendly, available now in a selection of bold color combinations and unique designs.
MÖLNDAL (Feb. 22, 2012)
- Krusell has a responsibility towards the environment and our population around the globe. We have an internal environmental focus and it was a natural next step for us to provide an eco-friendly product says Ulf Sandberg, CEO at Krusell. It is important for us that we choose a well-known and serious partner in the Eco business, as we found in bioserie.
HONG KONG (Feb. 22, 2012)
- We continue to explore new and innovative ways to update our products in an earth conscious way with strong elements of fashion and style, said Kaya Kaplancali, CEO, bioserie. Being able to print on strengthened glass and combine it with our bioplastic covers empowers us to provide the consumer with an unprecedented combination of hi-tech luxury while keeping our environmentally responsible vision intact. We’re thrilled to announce our best product line yet, and partnering with Krusell will help us reach a much wider audience thanks to their extensive global distribution network.
Features BioCover:
• A new and advanced biobased bioplastic material with significantly improved strength and durability.
• Weighs only 12 grams, 1 mm thin, provides scratch and impact protection without bulk.
• One piece, snap-on cover, easy to put on and take off.
• Patent pending feet at the corners keep screen away from flat surfaces during face down placement.
• Allows easy access to all controls and functions.
• Does not spill over iPhone’s screen area; allowing easy typing and flicking.
• Does not attract dust or stick in your pocket like silicon or rubber cases.
All packaging components are eco-friendly; with FSC certified 100% recycled paper.
Features GlassCover:
• Printed high-strength 100 % glass panels attached to fully biobased (non-food crop) bioplastic casing.
• Durable, high resolution prints with vivid colors, thanks to scratch and fingerprint resistant strengthened glass panel – 100% glass, similar to strengthened glass used in smartphone screens.
• One piece, snap-on cover; easy to put on and take off.
• Patent pending feet at the corners keep screen away from flat surfaces during face down placement.
• Allows easy access to all controls and functions.
• Does not spill over iPhone’s screen area, allowing easy typing and flicking.
• All packaging components are eco-friendly; with FSC certified 100% recycled paper.
Official launch at the Mobile World Congress in Barcelona, booth:7E68.
Recommended consumer Prices BioCovers: 19,90 Euro
Recommended consumer Prices GlassCovers: 39,90 Euro
Images and more press releases are available at: http://www.mynewsdesk.com/uk/
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For further information and comments, please contact:
Mr. Ulf Sandberg
Managing Director, Krusell International AB
Phone: +46 31 338 00 05
Mobile: +46 709 300 300
E-mail: ulf.sandberg@krusell.se
Ms. Malin Levin
Marketing Manager
Phone: +46 31 338 00 15
E-mail: malin.levin@krusell.se
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Facts about Krusell:
Krusell International AB with 130 million SEK in turnover, an annual production of over 3 million cases, and more than 500 employees is a Swedish company exporting high-end cases around the world. After 20 years in the cell phone industry, Krusell is established as one of the leading brands in its niche. Besides cases for mobile phones, Krusell also produces cases for digital cameras, laptops, MP3-players, GPS and portable gaming. Moreover, Krusell are also a subcontractor to Sony, Samsung, Sanyo, Honda, Toyota and LG. The headquarters of Krusell are located in Mölndal, Sweden.
For information about Krusell, please visit www.krusell.se
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Facts about bioserie:
bioserie is a cutting¬‐edge company engineering revolutionary ways in which bioplastics are used in consumer goods. Based in Hong Kong, bioserie launched its first line of bioplastic iPhone covers in February 2010 and has continued innovating new “made of plants” Apple accessories including cases for the iPhone 4/4S, iPhone 3G/3GS, iPod touch, iPod nano, all of which are made in partnership with World leaders in bioplastics.
For information about bioserie, please visit www.bioserie.com
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