Wednesday, September 4, 2013

Press Release: HTC and rising fashion star David Koma announce special edition HTC One mini

Innovative design collaboration brings together fashion and technology pioneers to create exclusive smartphones

[London, 4th September 2013] – HTC, a global leader in mobile innovation and design, has partnered with David Koma, one of the rising stars of British fashion, to create an exclusive special edition of the new HTC One mini. The limited run of 10 handsets features unique artwork from the designer, which celebrates the concept of 'change' through both reflecting his previous collection and giving a sneak preview of his forthcoming show at London Fashion Week. They will be available for consumers to win exclusively through a creative competition hosted on Twitter.

The special edition collection sees HTC and David Koma working together to explore the ideas of change and innovation – traits that both are synonymous with in their respective fields – in a project that celebrates the power of design to bridge material and format. Each special edition HTC One mini handset features one of two exclusive designs by David Koma, printed onto the phone's aluminium back panel. One of the unique abstract designs is inspired by his Autumn/Winter 2013 collection, while the other gives a flavour of what is to come in the Spring/Summer 2014 show, taking place on the 14th September, during London Fashion Week.

Since graduating from Central St. Martin's College of Art in 2009, David Koma has quickly gained prominence on the international fashion scene with his striking embellishments and celebration of form. His creations have been worn by stars including Beyoncé, Lady Gaga, Rihanna and Jennifer Lawrence and his shows have become one of the most highly-anticipated events of London Fashion Week.

The HTC One mini boasts the award-winning features and design of its counterpart, the HTC One, with a slimmer build and compact 4.3" display screen.  It features an Ultrapixel camera, which delivers incredible high performance in low light, making it perfect for taking catwalk pictures at Fashion Week. It also features an automatically updating Blinkfeed home screen for all the latest gossip and Facebook updates, and dual frontal stereo speakers, encased within a stylish aluminium unibody.

Speaking about the partnership, David Koma said:  "The designs I've created for this special edition of the HTC One mini mirror the transition in style from my previous season's collection to my upcoming one which will be presented during London Fashion Week. Pushing boundaries and exploring new techniques play a huge part in how I bring a collection together - taking part in this project has been a very exciting experience for me and an opportunity to find inspiration from working with new materials."

Peter Frolund, General Manager HTC UK, added: "The dynamic and daring nature of David's work is a perfect fit for HTC, where our goal is to enable and encourage young talent to drive change through creativity. These exclusive editions of the HTC One mini celebrate the simple beauty of the original handset we created and turn it into a must-have collector's item for anyone who is a fan of David's unique style."

A highly exclusive run of only ten handsets will be created with David's designs. Consumers will have the opportunity to win these through a Twitter competition run by @htc_uk from 4th to the 23rd September, using the hashtag #htckoma. To stand a chance of winning, entrants must submit their own design inspired by David's work, using any medium or material to reflect their own take on the idea of 'change'. A grand prize of the print of the original artwork, signed by David Koma, will be awarded to one overall winner.

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