More than one in twenty tech mad men would rather have a broken heart instead of a broken iPad - a new survey has found.
The survey by money saving website, NetVoucherCodes.co.uk, asked 480 men if they would sacrifice a relationship to save their favourite gadgets.
Respondents were given a list of nine pieces of tech and quizzed over which they would put before love. They were allowed to choose as many as they saw fit.
Over one in twenty, six per cent, confessed that they would rather end a relationship than see their precious iPad broken.
A heartless five per cent said they would rather be without love than without their smartphone. This was followed by four per cent who would ditch their partner to save their laptop.
Equally, another four per cent admitted that they would rather break someone’s heart as opposed to their television and their video game console.
For three per cent of reluctant Romeos, their digital camera was put before love and for two per cent their radio was more important.
An emotionless one per cent believed they would ditch a partner if it meant saving their coffee machine or their power tools.
Fortunately 89% of the men who took part chose the ‘none of the above’ option choosing love over material goods.
One man who took part in the poll commented: “I broke my iPad the other day and I found it really distressing. I dropped it on its corner and smashed the screen.
“Not only did I feel really bad for breaking it, when it went away for repairs, it felt as if I had lost a limb. Also given the fact my girlfriend is a bit of a nightmare I’d think save the iPad any day.”
Another said: “How anyone could put a piece of technology before romance is beyond me. I mean at the end of the day it’s just bits of metal and plastic.
“After all, technology can be mended and repaired, a broken heart however is much harder to piece back together.”
A spokesperson for NetVoucherCodes.co.uk commented: “On the whole men who would choose to ditch their partners to save their favourite tech are callous and shallow and should be thoroughly ashamed of themselves.