Waterloo, ON – BlackBerry® (NASDAQ: BBRY; TSX: BB) today announced plans to make its ground-breaking mobile social network, BlackBerry® Messenger (BBM™), available to iOS® and Android™ users this summer, with support planned for iOS6, and Android 4.0 (Ice Cream Sandwich) or higher, all subject to approval by the Apple App Store and Google Play. BBM sets the standard for mobile instant messaging with a fast, reliable, engaging experience that includes delivered and read statuses, and personalized profiles and avatars. Upon release, BBM customers would be able to broaden their connections to include friends, family and colleagues on other mobile platforms.
In the planned initial release, iOS and Android users would be able
to experience the immediacy of BBM chats, including multi-person chats,
as well as the ability to share photos and voice notes, and engage in
BBM Groups, which allows BBM customers to create groups of up to 30
“For BlackBerry, messaging and collaboration are inseparable from the
mobile experience, and the time is definitely right for BBM to become a
multi-platform mobile service. BBM has always been one of the most
engaging services for BlackBerry customers, enabling them to easily
connect while maintaining a valued level of personal privacy. We’re
excited to offer iOS and Android users the possibility to join the BBM
community,” said Andrew Bocking, Executive Vice President, Software
Product Management and Ecosystem, at BlackBerry.
BBM is loved by customers for its “D” and “R” statuses, which show up
in chats to let people know with certainty that their message has been
delivered and read. It provides customers with a high level of control
and privacy over who they add to their contact list and how they engage
with them, as invites are two-way opt-in. iOS and Android users would be
able to add their contacts through PIN, email, SMS or QR code scan,
regardless of platform. Android users would also be able to connect
using a compatible NFC-capable device.
BBM has more than 60 million monthly active customers, with more than
51 million people using BBM an average of 90 minutes per day. BBM
customers collectively send and receive more than 10 billion messages
each day, nearly twice as many messages per user per day as compared to
other mobile messaging apps. Almost half of BBM messages are read within
20 seconds of being received; indicating how truly engaged BBM
Today, BlackBerry also announced BBM Channels, a new social
engagement platform within BBM that will allow customers to connect with
the businesses, brands, celebrities and groups they are passionate
about. BlackBerry plans to add support for BBM Channels as well as voice
and video chatting for iOS and Android later this year, subject to
approval by the Apple App Store and Google Play.
If approved by Apple and Google, the BBM app will be available as a free download in the Apple® App StoreSM and Google Play store. Additional details about system requirements and availability will be announced closer to the launch.
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