Nokia introduces the Nokia Asha 501
Nokia Asha 501 and Asha platform reinvent the affordable smartphone category
New Delhi, India and Espoo, Finland - Nokia today unveiled the first of a
new family of Asha smartphones with the introduction of the
Nokia Asha 501.
The handset pushes the boundaries of affordable smartphone design with
bold color, a high-quality build and an innovative user interface. The
Nokia Asha 501
is the first device to run on the new Asha platform, which is designed
to make the experience faster and more responsive. The Asha platform
also helps developers to create, publish and make more money from apps
made specifically for the new generation of Asha devices.
Standout design, innovative user interface
The
Nokia Asha 501
makes high-end design and quality accessible to more people. The device
is available in a choice of six striking colours that complement the
elegant design. It comes in just two parts: a durable, removable casing
and the scratch-resistant glass display, which features a three-inch,
capacitive touchscreen and a single 'back' button. The compact new Asha
weighs only 98 grams, for the ultimate portability.
The
Nokia Asha 501
is built to make it easier for people to access everything they love,
with a simple swipe and a choice of two main screens: Home and Fastlane.
Home is a traditional, icon-based view for launching individual apps or
accessing a specific feature, like the dialler or phone settings. The
new Fastlane view was inspired by how people really use their phone.
Recently accessed contacts, social networks and apps, unique to each
person, are stored and presented in Fastlane. It provides a record of
how the phone is used, giving people a glimpse of their past, present
and future activity, and helping them multi-task by providing easy
access to their favorite features.
Smarter and more personal Internet experiences
The
new Asha comes with Nokia Xpress Browser pre-loaded, which compresses
Internet data by up to 90%. This is aimed at making mobile browsing
faster and more affordable. Nokia also announced the availability of
Nokia Xpress Now, a new Web application that recommends content based on
location, preferences and trending topics. It will be available via the
Browser homepage or as a download from Nokia Store.
"Nokia
has surpassed expectations of what's achievable in the sub-100 USD
phone category with a new Asha handset that is unlike any other, with
design cues from Lumia and a mix of features, services and affordability
that is valued by price-conscious buyers," said Neil Mawston, executive
director, Global Wireless Practice, Strategy Analytics. "This is a
welcome addition to the market and a refreshing option for consumers
looking to upgrade from feature phones."
Asha platform for next-generation family of devices
The new
Nokia Asha 501
was purpose-built to give people the best possible mobile experiences
at an affordable price. It is highly efficient, with an industry-leading
standby time of up to 48 days*. The
Asha 501
is the first smartphone built on the new Asha platform, which leverages
Nokia's investments in Smarterphone, a company which Nokia acquired in
2012.
The new Asha platform provides developers
with an open, standards-based environment for creating quality apps for
consumers. Developers can create apps for the
Nokia Asha 501
that will be compatible with future Asha platform-based devices. Nokia
gives developers the chance to make more money through the global reach
of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising
Exchange (NAX), as well as Nokia's unparalleled operator billing
network.
Many of the most popular applications are
already available or in development for the Nokia Asha platform,
including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn,
Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of
Red Bull and games from Electronic Arts, Gameloft, Indiagames,
Namco-Bandai and Reliance Games. WhatsApp and other key partners
continue to explore new Asha.
The HERE experience, based on Nokia's leading location-based platform, will also be available as a download for the
Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.
"The
new Nokia Asha 501 raises the bar for what is possible in affordable
smartphone design and optimization," said Timo Toikkanen, executive vice
president, Mobile Phones, Nokia. "The synergy between the physical
design and the engine that is the new Asha platform has created a
smartphone with both style and substance at a great price."
Facebook and global operators to support Nokia Asha 501 with free data plans
The
Nokia Asha 501
is expected to start shipping in June 2013. It is expected to be
available through approximately 60 operators and distributors in more
than 90 countries worldwide.
"We are very happy to
offer the new Nokia Asha 501 through our subsidiaries in the continent.
We are certain that this innovative device will follow the successful
footprint of the Nokia Asha family, combining affordability with the
best communication and Internet browsing capabilities," said Marco
Quatorze, Value Added Services Director for America Movil.
A
leading operator in the Asia-Pacific region, Telkomsel is also
supporting the arrival of the new Nokia Asha. "The Nokia Asha 501 will
help us to boost the mobile Internet in Indonesia. It is powered by
innovations like the Nokia Xpress Browser, based on a very efficient
data consumption technology which allow us to offer best data plan
tariff for people," said Alistair Johnston, Chief Marketing Officer
(CMO) of Telkomsel. "We have a billing agreement with Nokia that
supports the creation of local applications absolutely relevant to
Indonesian consumers."
The popularity of the
Nokia Asha family has also prompted innovative approaches to bundled
mobile services. Nokia, Facebook and mobile network operator Airtel
announced they have joined forces to offer data-free access to the
standalone Facebook app, as well as the mobile site m.facebook.com. By
the end of second quarter, current Airtel subscribers in Africa and
India** will be able to enjoy unlimited, data-free access to Facebook
from their Nokia Asha 501 for a limited period of time.
Commenting
on the partnership, Andre Beyers, Chief Marketing Officer for Airtel
Africa, said: "The collaboration with Nokia is in line with our strategy
of enabling people to access data in Africa as we seek to bridge the
digital divide across the continent. We're already witnessing tremendous
growth in data use across the 17 countries where we operate. The
provision of free Facebook access is an excellent proposition to the
millions of Airtel consumers. We are extremely delighted to partner with
Nokia to give our consumers an even better mobile experience."
Telkomsel
will provide a specific Nokia Telkomsel Asha data plan that offers up
to 500 MB of data use and includes 60 minutes of calls and 60 SMS. The
company will also provide a one month free data plan to consumers using
Nokia Asha 501 that can be used for all mobile Internet activities including access to Facebook or downloading apps.
"This
bundle is a great way to discover Facebook on your Nokia Asha and enjoy
the experience for longer without worrying about data charges," said
Vaughn Smith, VP mobile partnerships, Facebook. "Working in close
partnership with Nokia and global operators made this offer possible and
we're excited to help connect the world on Facebook."
MTN, a leading operator across Africa, said it will also offer the
Nokia Asha 501
and ease access to Facebook. "We are excited to support this initiative
with Facebook in Nigeria and Zambia and we are looking forward to
expand it to other markets," says Pieter Verkade, group chief commercial
officer at MTN.
Product specifications and availability
The
Nokia Asha 501 is available in single or
EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
- Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
- Camera: 3.2 MP
- Single SIM standby time: up to 48 days***
- Dual SIM standby time: up to 26 days***
- Talk time: up to 17 hours
- Additional memory of 4GB (card included in box), expandable up to 32GB
- Forty free EA Games worth 75 downloadable from Nokia Store
- Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
- Suggested pricing is 99 USD before taxes and subsidies.
* when using the single SIM model
**Under test conditions; actual results may vary, depending on use.
** *Time implementation differs by country