Nokia introduces the Nokia Asha 501 
 
 
 
 
 
 
 
 
 
 
    
Nokia Asha 501 and Asha platform reinvent the affordable smartphone category
New Delhi, India and Espoo, Finland - Nokia today unveiled the first of a 
new family of Asha smartphones with the introduction of the 
Nokia Asha 501.
 The handset pushes the boundaries of affordable smartphone design with 
bold color, a high-quality build and an innovative user interface. The 
Nokia Asha 501
 is the first device to run on the new Asha platform, which is designed 
to make the experience faster and more responsive. The Asha platform 
also helps developers to create, publish and make more money from apps 
made specifically for the new generation of Asha devices. 
Standout design, innovative user interface 
  
The 
Nokia Asha 501
 makes high-end design and quality accessible to more people. The device
 is available in a choice of six striking colours that complement the 
elegant design. It comes in just two parts: a durable, removable casing 
and the scratch-resistant glass display, which features a three-inch, 
capacitive touchscreen and a single 'back' button. The compact new Asha 
weighs only 98 grams, for the ultimate portability.  
The 
Nokia Asha 501
 is built to make it easier for people to access everything they love, 
with a simple swipe and a choice of two main screens: Home and Fastlane.
 Home is a traditional, icon-based view for launching individual apps or
 accessing a specific feature, like the dialler or phone settings. The 
new Fastlane view was inspired by how people really use their phone. 
Recently accessed contacts, social networks and apps, unique to each 
person, are stored and presented in Fastlane. It provides a record of 
how the phone is used, giving people a glimpse of their past, present 
and future activity, and helping them multi-task by providing easy 
access to their favorite features.
Smarter and more personal Internet experiences
The
 new Asha comes with Nokia Xpress Browser pre-loaded, which compresses 
Internet data by up to 90%. This is aimed at making mobile browsing 
faster and more affordable. Nokia also announced the availability of 
Nokia Xpress Now, a new Web application that recommends content based on
 location, preferences and trending topics. It will be available via the
 Browser homepage or as a download from Nokia Store. 
"Nokia
 has surpassed expectations of what's achievable in the sub-100 USD 
phone category with a new Asha handset that is unlike any other, with 
design cues from Lumia and a mix of features, services and affordability
 that is valued by price-conscious buyers," said Neil Mawston, executive
 director, Global Wireless Practice, Strategy Analytics. "This is a 
welcome addition to the market and a refreshing option for consumers 
looking to upgrade from feature phones."
Asha platform for next-generation family of devices
The new 
Nokia Asha 501
 was purpose-built to give people the best possible mobile experiences 
at an affordable price. It is highly efficient, with an industry-leading
 standby time of up to 48 days*. The 
Asha 501
 is the first smartphone built on the new Asha platform, which leverages
 Nokia's investments in Smarterphone, a company which Nokia acquired in 
2012.  
The new Asha platform provides developers 
with an open, standards-based environment for creating quality apps for 
consumers. Developers can create apps for the 
Nokia Asha 501
 that will be compatible with future Asha platform-based devices. Nokia 
gives developers the chance to make more money through the global reach 
of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising
 Exchange (NAX), as well as Nokia's unparalleled operator billing 
network. 
Many of the most popular applications are
 already available or in development for the Nokia Asha platform, 
including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, 
Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of 
Red Bull and games from Electronic Arts, Gameloft, Indiagames, 
Namco-Bandai and Reliance Games. WhatsApp and other key partners 
continue to explore new Asha. 
The HERE experience, based on Nokia's leading location-based platform, will also be available as a download for the 
Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services. 
"The
 new Nokia Asha 501 raises the bar for what is possible in affordable 
smartphone design and optimization," said Timo Toikkanen, executive vice
 president, Mobile Phones, Nokia. "The synergy between the physical 
design and the engine that is the new Asha platform has created a 
smartphone with both style and substance at a great price."
Facebook and global operators to support Nokia Asha 501 with free data plans
The 
Nokia Asha 501
 is expected to start shipping in June 2013. It is expected to be 
available through approximately 60 operators and distributors in more 
than 90 countries worldwide. 
"We are very happy to
 offer the new Nokia Asha 501 through our subsidiaries in the continent.
 We are certain that this innovative device will follow the successful 
footprint of the Nokia Asha family, combining affordability with the 
best communication and Internet browsing capabilities," said Marco 
Quatorze, Value Added Services Director for America Movil.
A
 leading operator in the Asia-Pacific region, Telkomsel is also 
supporting the arrival of the new Nokia Asha. "The Nokia Asha 501 will 
help us to boost the mobile Internet in Indonesia. It is powered by 
innovations like the Nokia Xpress Browser, based on a very efficient 
data consumption technology which allow us to offer best data plan 
tariff for people," said Alistair Johnston, Chief Marketing Officer 
(CMO) of Telkomsel. "We have a billing agreement with Nokia that 
supports the creation of local applications absolutely relevant to 
Indonesian consumers."  
The popularity of the 
Nokia Asha family has also prompted innovative approaches to bundled 
mobile services. Nokia, Facebook and mobile network operator Airtel 
announced they have joined forces to offer data-free access to the 
standalone Facebook app, as well as the mobile site m.facebook.com. By 
the end of second quarter, current Airtel subscribers in Africa and 
India** will be able to enjoy unlimited, data-free access to Facebook 
from their Nokia Asha 501 for a limited period of time.
Commenting
 on the partnership, Andre Beyers, Chief Marketing Officer for Airtel 
Africa, said: "The collaboration with Nokia is in line with our strategy
 of enabling people to access data in Africa as we seek to bridge the 
digital divide across the continent. We're already witnessing tremendous
 growth in data use across the 17 countries where we operate. The 
provision of free Facebook access is an excellent proposition to the 
millions of Airtel consumers. We are extremely delighted to partner with
 Nokia to give our consumers an even better mobile experience."   
Telkomsel
 will provide a specific Nokia Telkomsel Asha data plan that offers up 
to 500 MB of data use and includes 60 minutes of calls and 60 SMS. The 
company will also provide a one month free data plan to consumers using 
Nokia Asha 501 that can be used for all mobile Internet activities including access to Facebook or downloading apps. 
"This
 bundle is a great way to discover Facebook on your Nokia Asha and enjoy
 the experience for longer without worrying about data charges," said 
Vaughn Smith, VP mobile partnerships, Facebook. "Working in close 
partnership with Nokia and global operators made this offer possible and
 we're excited to help connect the world on Facebook."
MTN, a leading operator across Africa, said it will also offer the 
Nokia Asha 501
 and ease access to Facebook. "We are excited to support this initiative
 with Facebook in Nigeria and Zambia and we are looking forward to 
expand it to other markets," says Pieter Verkade, group chief commercial
 officer at MTN.
Product specifications and availability 
The 
Nokia Asha 501 is available in single or 
EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
 - Dimensions:  99.2 x 58 x 12.1 mm; 98 grams
 - Camera: 3.2 MP 
 - Single SIM standby time: up to 48 days***
 - Dual SIM standby time: up to 26 days*** 
 - Talk time: up to 17 hours
 - Additional memory of 4GB (card included in box), expandable up to 32GB 
 - Forty free EA Games worth 75 downloadable from Nokia Store
 - Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
 - Suggested pricing is 99 USD before taxes and subsidies.
* when using the single SIM model
 **Under test conditions; actual results may vary, depending on use. 
 ** *Time implementation differs by country