Apple Unveils iOS 7
Completely Redesigned With Stunning User Interface & Great New Features
SAN FRANCISCO―June 10,
2013―Apple® today unveiled iOS 7, the most significant iOS update since
the original iPhone®, featuring a stunning new user interface. iOS 7 is
completely redesigned with subtle motion, an elegant color palette and
distinct, functional layers that make it feel more alive. The typography
has been refined for a cleaner, simpler look, and the use of
translucency and motion makes even simple tasks more engaging. iOS 7 has
hundreds of great new features, including Control Center, Notification
Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri®
and introduces iTunes Radio™, a free Internet radio service based on
the music you listen to on iTunes®.
“iOS 7 is the most
significant iOS update since the original iPhone,” said Craig Federighi,
Apple’s senior vice president of Software Engineering. “To create it,
we brought together a team with a broad range of expertise from design
to engineering. With what we’ve been able to achieve together, we see
iOS 7 as an exciting new beginning.”
“There is a profound and
enduring beauty in simplicity, in clarity, in efficiency. True
simplicity is derived from so much more than just the absence of clutter
and ornamentation—it’s about bringing order to complexity,” said Jony
Ive, Apple’s senior vice president of Design. “iOS 7 is a clear
representation of these goals. It has a whole new structure that is
coherent and applied across the entire system.”
iOS 7 is
completely redesigned with an entirely new user interface, but will be
instantly familiar to the hundreds of millions of iPhone, iPad® and iPod
touch® users around the world. The new interface actually makes your
phone appear bigger because everything is designed to take advantage of
the entire screen. The redesigned fonts look amazing on the Retina®
display, creating even sharper text.
iOS 7 introduces Control
Center. Now the controls you want to access quickly are all in one
convenient place. With just one swipe from the bottom of your screen,
you have access to controls for Airplane Mode, Wi-Fi, Bluetooth or Do
Not Disturb, and the ability to adjust screen brightness, pause or play a
song, jump to the next track and stream your music with AirPlay®.
Control Center also gives you instant access to apps such as Clock,
Camera, Calculator and the Flashlight.
With iOS 7, Notification
Center is now available from the Lock screen so you can see all your
notifications with a simple swipe, and the new Today feature in
Notification Center gives you an at-a-glance view of your day with a
summary of the important details such as weather, traffic, meetings and
events.
With improved Multitasking in iOS 7, developers have the
ability to enable any app to multitask in the background with a new API.
Users have the ability to switch between their apps in a more visual
and intuitive way, and iOS 7 pays attention to which apps you use most
and automatically keeps your content up to date in the background.
AirDrop
is an entirely new way to quickly and easily share content with people
nearby. When you’ve got something you want to share, AirDrop shows you
your contacts close by. Just select who you want to share with and
AirDrop does the rest. AirDrop transfers are peer-to-peer so you can use
it anywhere, without any network or set up required, and transfers are
fully encrypted so your content is protected and private.
iPhones
are used to take more photos around the world every day than any other
camera, and with iOS 7 the new Camera app features filters so you can
add real-time photo effects. The Camera app now includes a square camera
option, and you can quickly and easily switch between your four
cameras—video, photo, square and panorama—with just a swipe.
iOS 7
includes a redesigned Photos app that introduces Moments, a new way to
automatically organize your photos and videos based on time and
location. You can zoom out to see all your photos organized by Moments,
Collections of Moments and Years. iOS 7 includes iCloud Photo Sharing,
the easiest way to share just the photos you want with just the people
you want. With iCloud® Photo Sharing, family and friends can contribute
their own photos and videos to your shared photo streams, and the new
Activity view displays updates from your shared streams all in one
place.
Safari’s redesigned user interface lets you see more of
your content—starting with full-screen browsing. The new smart search
field helps simplify searching, and there’s a new view for your
bookmarks and your Safari tabs. With iCloud Keychain®, your passwords
and credit card information are securely stored and available on all
your devices, so navigating password protected sites or autofilling
during transactions is simple and secure. Enhanced Parental Controls
allow you to automatically block access to adult websites or only allow
access to a specific set of permitted websites.
Siri sounds
better than ever with new male and female voices and includes Twitter
search integration, so you can ask Siri what people are saying on
Twitter*. Siri also now has Wikipedia integration, providing access to
the world’s most popular Internet reference site. Siri offers Bing web
search within the app and the ability to change device settings and play
back voicemail.
The Music app has a beautiful new design and
includes the new iTunes Radio, a free Internet radio service featuring
over 200 stations and an incredible catalog of music from the iTunes
Store®, combined with features only iTunes can deliver. iTunes Radio is
the best way to discover new music. When you tune into iTunes Radio on
your iPhone, iPad, iPod touch, Mac®, PC or Apple TV®, you’ll have access
to stations inspired by the music you already listen to, Featured
Stations curated by Apple and genre-focused stations that are
personalized just for you. iTunes Radio evolves based on the music you
play and download. The more you use iTunes Radio and iTunes, the more it
knows what you like to listen to and the more personalized your
experience becomes. iTunes Radio also gives you access to exclusive
“first listen” premieres from top selling artists, Siri integration plus
the ability to buy anything you hear with just one tap.
With
over 900,000 apps, the App Store℠ is the world’s largest app
marketplace. iOS 7 now features Popular Apps Near Me, a new way to find
apps based on your current location, and iOS 7 will automatically keep
your apps up to date. The App Store also comes with a new Kids category,
allowing teachers and parents to easily discover apps for children by
age.
Additional new iOS 7 features include:
- a new Find
My iPhone Activation Lock feature that requires your Apple ID and
password before you can turn off Find My iPhone, erase data or
re-activate a device after it’s been remotely erased;
- Night Mode in Maps that responds to ambient light when you use it in the dark;
- FaceTime® audio for high quality calls over a data network;
- Notification sync, so when you dismiss a notification on one device it is dismissed on all of your devices;
- Phone, FaceTime and Messages blocking to prevent specific people from being able to contact you;
- Tencent
Weibo support for users in China, a Chinese-English bilingual
dictionary, and improved Chinese input including handwriting recognition
for multiple Chinese characters;
- the ability for businesses to more efficiently deploy and manage iPhones and iPads; and
- enhanced in-car integration, bringing an Apple designed experience into the car for the first time.
The iOS 7 beta software and SDK are available immediately for iOS Developer Program members at
developer.apple.com.
iOS 7 will be available as a free software update for iPhone 4 and
later, iPad 2 and later, iPad mini and iPod touch (fifth generation)
this fall. Some features may not be available on all products.
*US English, French and German will be available with the launch of iOS 7. Additional languages will be added over time.
